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Amy Duncan

Life science marketing consultant

Goldfish Consulting specializes in helping life science and biotechnology companies -- and scientific founders -- create positioning and messaging that resonate with like-minded customers and partners. Our services span three phases:  Research, Strategy, and Tactics. In the research phase, we conduct an internal assessment, market analysis, competitor audit, and voice of customer. These findings serve as inputs into strategy development. Our Strategic Messaging Platform establishes the company or products unique position and value proposition and articulates messaging that resonates with target customers. With a sound strategy, we are better equipped to create impactful customer engagements such as websites, content, collateral, and exhibits to communicate your refined positioning and messaging to generate awareness and leads, and grow sales.

Helping scientific founders develop positioning and messaging to attract target customers for rapid sales growth.
Industry: Biotech/Pharma
Primary Expertise: Business/marketing strategy development
Secondary Expertise: Marketing communications

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